Crafting language that makes a property stand out in the Mesa or Delta County listings is one of the skills that successful Realtors® continue to develop throughout their careers. Initially, a listing’s photos may be more important than the text when it comes to grabbing buyers’ attention—but after that, the words matter a lot! Especially when they’re sticky!

When it works—when one Mesa or Delta County listing stands out from its comparable rivals—it’s often because it creates memorability. It sticks in listing-surfers’ memories. Almost always, serious prospects will revisit the Mesa or Delta County listings again and again throughout their house-hunting process. You want them to remember yours (“Oh,  this is that house—remember, that’s the one we talked about…”).

Of the many ways that phrasing works to create a memorable listing, the most direct is via adjectives that set a home’s features off from its neighbors. So—

  • a soaking tub is more relaxing and luxurious than a ‘bathtub’
  • central air is somehow chillier than ‘air-conditioning’
  • an open kitchen is more spacious than a ‘kitchen’-or even a ‘chef’s kitchen’
  • a wood-burning fireplace is definitely warmer and cozier than a ‘brick fireplace’ (even if the one in question is made of brick)

But a description can be even stickier when it portrays the feeling visitors take away from a property. The other Mesa or Delta County listings may depict nice houses, but those can easily blend into an undifferentiated mass after even a few minutes of scanning the listings. When it is authentic, a powerful memorability creator is describing the effect a property has on visitors. A pocket garden that evokes serenity—or a sweeping vista that takes your breath away—can strike a sensory chord that sticks. Between ‘things’ and ‘experiences,’ experiences are, hands-down, more memorable.

Creating memorable listings is a crucial part of what Mesa or Delta County sellers should expect from the Mesa or Delta County Realtor® they select. We hope you will allow us to provide that service when it’s time to sell your own home!

Start your journey to the perfect home with Cowan Home Team’s Delta County and Mesa County home listing – your trusted guide to finding the best properties!