Few Western Slope residents who spend much time online have avoided the unnerving experience of having their screens populated with ads aimed at them, personally. Whether the culprit is Google or Facebook or one of the otherwise-useful apps, it’s close to impossible to avoid having your personal preferences noted and exploited by the omnipresent web snoops.

Among the annoying pop-up ads that result can be the ones that aim at real estate investors. Some feature piggy bank graphics, graying couples with anxious (or confident) expressions on their faces, or charts with upward-sloping trend lines. There is one that shows a toy house on top of a mountain of dollar bills—a variation on the ones with homes perched atop stacks of coins.

But then there are the really aggressive pop-ups. Some of them actually pop up and, without even asking, start playing an intrusive video about successful real estate investing. These can be really annoying, especially if the soundtracks are noisy, and particularly if they originate from a window buried behind other windows (so you have to stop what you’re doing and find the window playing the video in order to shut it up).

Real estate investment pop-ups may promise simple ways to invest, hidden ways to invest, or even secret ways to invest. These simple hidden secrets are often free—contained in online books whose covers tend to look a lot like the other pop-up graphics (piggy banks, mounds of cash, etc.). It’s not hard to resist downloading them.

We have a not-so-hidden secret about Western Slope real estate investing. Success takes some thoughtful groundwork, including identifying an investment goal, devising a strategy, and finding an energetic local real estate agent who knows this area and its current and emerging opportunities. When you give us a call, we can dispense with the piggy bank graphics and get right to work!